INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.
Souls & Sages
By Emily Hazel of The FEMPIRE Formula™
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ABOUT
Not Your Average Energy Medicine
Souls + Sages crafts sacred, no-fluff containers where clients are held, empowered, and gently unburdened from the weight of the past. Breaking free from typical spiritual clichés, Cody Wilcox channels a brand that’s as cheeky as it is potent— mixing deep, transformative energy work with grounded authenticity and a wink of playful mischief.
The website invites you into an intuitive, evocative journey—where clean, elegant layouts meet rich and soft textures, whispering botanical magic. Every click feels like stepping through a velvet curtain into a ritual space charged with possibility and transformation, where mystery meets clarity.
LOGO
VISUAL MOOD & IMAGERY INSPIRATION
COLOUR PALETTE
Colour psychology & associations
The Souls + Sages colour palette embodies a deep, timeless elegance that reflects the Libran energy of balance and speaks to what happens in Cody’s sessions. Each shade is carefully selected to convey a return to nature, knowing and grounded wisdom.
The curated colour palette is intended to project reliability with a protective and safe appeal, which is so important in the work that Souls + Sages conducts.
Both neutral shades, Ivorey Spell and Moonlight, conveys a sense of understated sophistication. There’s a breath of relief with the minimalism and breathing space that these colours give, a blank canvas of potential and sense of lightness for its viewers to exhale into.
Soothing and relaxing, Soft Sage is calming and can represent wisdom, peace, and renewal. The dark olive greens, Forest Veil and Moss, are rich, earthy colours that suggests stability and endurance, suggesting that this is not a one-time fix but rather a brand that initiate you on a journey home to self. There is also a fertility to the greens that communicate the fresh new life being seeded through working with Cody.
BREAK FREE from STAGNANCY, FACE your TRUTH & release ENERGETIC BLOCKS with CONFIDENCE
Energetic alignment, reiki healing, and intentional energy clearing for your home or business—tools to shift your frequency and restore balance in body, mind, and spirit.
If you’re feeling stuck, weighed down by fear, or struggling to be authentically you without judgment, Souls + Sages offers a powerful path to clear your energy and reclaim your vitality.
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Harmony. Balance. Diplomacy. Grace. Charm. Fairness. Sociable. Peaceful. Idealistic. Artistic. Cooperative. Romantic. Refined. Justice-oriented. Elegant. Thoughtful. Charming. Mediating. Relationship-focused.
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Curious. Communicative. Quick-witted. Explorative. Intellectual. Versatile. Restless. Inquisitive. Open-minded. Adaptable. Philosophical. Travel-loving. Knowledge-seeking. Expressive. Analytical. Thought-provoking. Eloquent. Multitasking. Idea-driven. Storyteller.
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Sensual. Loyal. Grounded. Passionate. Persistent. Magnetic. Trustworthy. Stable. Intimate. Deep. Protective. Practical. Patient. Devoted. Emotionally intense. Resourceful. Transformative. Pleasure-seeking.
BRAND ASTROLOGY
MERCURY CODES
Your COMMUNICATION placement
Ruler of communication
Articulation
How you share yourself
Speaking
Copywriting
Mindset + perception
Learning style
The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.
Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you
VENUS AESTHETIC
Your MAGNETISM placement
Where you’re charmed or lucky
Most ease in manifesting
How you connect with others
Attraction + desire
Beauty + aesthetic
Ease in sales
Receptivity
Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.
Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.
Brand Tone & Voice
Balanced & Gracious - creating a welcoming, harmonious space that naturally draws people in with warmth, elegance, and a calm, soothing energy — part whimsy, part grounded presence.
Curious & Expansive - quick-witted and playful, sparking deeper conversation and inviting clients to explore their own magic with a little mischievous edge and bold authenticity.
Grounded & Sensual - sensory, patient, and deeply intimate, reflecting the brand’s embrace of shadow and light, offering transformative messages that feel tangible and emotionally real.
Playful & Profound - combining soulful depth with cheeky irreverence, the voice invites clients to engage with mystery and magic while staying unapologetically human and relatable.
HOW TO USE THIS IN YOUR CONTENT:
Use warm, intimate storytelling that feels like a late-night, no-BS conversation like you’re on Facetime with a friend
Use bold, cheeky language that breaks the traditional “healer” archetype - dare to be too much
Incorporate mystical imagery
Evoke mystery by not “giving it all up” right away. Invite people to engage with you for more information - like trading a ritual practice or daily affirmation in exchange for someone commenting or DMing
Brand Goals
BRAND VALUES
trust • belief • patience •
authenticity • honour
BRAND PURPOSE
Souls + Sages creates a safe, non-judgemental, no-bullshit space for nourishment and energetic realignment — free from formulas, hustle, or unnecessary fluff. Through energy medicine, conversation, and intuitive practices, sessions dissolve stagnancy, reconnects clients with their higher self, and reshapes their frequency so they leave feeling calm, invigorated, and held in their humanity.
VISION
To begin by working with individuals and grow into serving businesses, reshaping the energetic atmosphere of their spaces and people — creating environments where energy flows freely, intuition is honoured, and alignment becomes the foundation for how life and work unfold.
MISSION
Creating an environment to help clients reconnect to their inner wisdom. The work facilitates deep, lasting transformation that clients can feel in their body, mind, and spirit. The aim is not to heal on behalf of the client, but to awaken their capacity to heal themselves — leaving them in a shifted state than what they walked in with and empowered with tools and energetic shifts they can carry into their daily lives.
TARGET AUDIENCE
Spiritually curious seekers — often ambitious professionals or overextended caretakers — who are tired of feeling stuck, heavy, or dimmed down despite their somewhat success. They want someone who will hold space, cut the crap, and help them shift the energetic baggage so they can breathe again, think clearly, and get their sparkle back.
WEBSITE MAIN GOAL
Make them feel seen, curious, and a little enchanted — then give them zero reason not to book a session.
BRAND PROMISE
Every encounter leaves you calmer, clearer, and more alive, clearing energetic baggage and stepping into a new chapter with clarity and confidence.
Magnetic, rebellious, transformative: this is SOULS + SAGES.
BRAND GUIDELINES
